{"id":3812,"date":"2013-09-16T10:07:04","date_gmt":"2013-09-16T17:07:04","guid":{"rendered":"http:\/\/chocolatebythebay.com\/magazine\/?p=3812"},"modified":"2022-10-21T13:24:55","modified_gmt":"2022-10-21T20:24:55","slug":"white-chocolate-power","status":"publish","type":"post","link":"https:\/\/chocolatebythebay.com\/magazine\/outsidechocolate\/white-chocolate-power\/","title":{"rendered":"White chocolate power?"},"content":{"rendered":"<p>Anyone who knows me knows I am a sucker for stories with Nazi villains in them: whether it&#8217;s historical accounts of Hitler\u2019s Third Reich and WWII, or Norwegian Nazis in <a title=\"Jo Nesbo\" href=\"https:\/\/jonesbo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jo Nesbo<\/a>\u2019s Harry Hole detective thrillers \u2014 even Mel Brooks\u2019 silly \u201c<a title=\"Springtime for Hitler\" href=\"https:\/\/youtu.be\/1zY1orxW8Aw\" target=\"_blank\" rel=\"noopener noreferrer\">Springtime for Hitler<\/a>\u201d musical in \u201cThe Producers.\u201d<\/p>\n<p>And if you\u2019ve read this blog for a while, then you know that I am not fond of white chocolate. So when I heard about an Italian candy company\u2019s quickly aborted ad campaign in Germany this summer amid cries of racism, xenophobia &amp; right-wing extremism, I just had to tell somebody.<\/p>\n<p><a title=\"UPI story\" href=\"https:\/\/www.upi.com\/Top_News\/World-News\/2013\/08\/30\/Italian-chocolatiers-edgy-ad-hits-sour-note-in-Germany\/24171377887287\/?spt=hs&amp;or=tn&amp;ur3=1\" target=\"_blank\" rel=\"noopener noreferrer\">According to UPI<\/a>, Ferrero (best known in the States for their ubiquitous Christmas commercials for hazelnut bonbons) decided to promote its white chocolates in Germany using a political-campaign rally theme.<\/p>\n<p>Granted, white chocolate is going to be a tough sell in the country with the 2nd-highest level of chocolate consumption in the world, but swiping from Goebbels\u2019 propaganda playbook?<\/p>\n<h2>Yes White Can.<\/h2>\n<p>At least that\u2019s what the commercial says. I think they were aiming to invoke Obama\u2019s \u201cYes We Can\u201d campaign slogan, but having an audience of Caucasian youths waving \u201cYes Weiss Can\u201d banners while clapping and chanting looks more like a Hitler Youth rally to me.<\/p>\n<p>Adding to the nutty atmosphere is the orator, a puffy box that substitutes a smiley fake-warm tone for the barking-Hitler style of \u201c<a title=\"Triumph of the Will\" href=\"https:\/\/youtu.be\/p7hJVaTW45M?t=616\" target=\"_blank\" rel=\"noopener noreferrer\">Triumph of the Will<\/a>,\u201d but manages to sound sinister all the same. Like the best portrayals of Nazi villians where they juxtapose scenes of their loving family life with cold-blooded acts and deeds against anyone they deem \u201cunpure,\u201d this box sounds scary nice.<\/p>\n<p>See for yourself in this clip that I can\u2019t believe hasn&#8217;t been pulled from YouTube yet:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/JIfJhxQkra8?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>White Nuts Stay.<\/h2>\n<p>My German is rusty, so I can\u2019t translate the narration, but the text on the end banner reads: Germany chooses White. White Ferrero Little Kisses forever! However, like Hitler\u2019s prediction that his Third Reich would last a thousand years, only to be stopped at 12 (which probably felt like 1,000 to most people), this commercial got pulled quickly.<\/p>\n<p><a title=\"Ferrero facebook\" href=\"https:\/\/www.facebook.com\/ferrerokuesschen\" target=\"_blank\" rel=\"noopener noreferrer\">Its Facebook page remains<\/a>, reminding me of another slogan in this bad-taste ad: \u201cWeiss Nuss Bleiben.\u201d<\/p>\n<p>It seems that they do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaw-dropping white chocolate<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,49,13],"tags":[396,397,394,389,395,398,393],"class_list":["post-3812","post","type-post","status-publish","format-standard","hentry","category-chocolateroundtheworld","category-chocolate-news","category-outsidechocolate","tag-advertising","tag-commercial","tag-ferrero","tag-gianduja","tag-hitler","tag-nazis","tag-white-chocolate"],"_links":{"self":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/3812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/comments?post=3812"}],"version-history":[{"count":1,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/3812\/revisions"}],"predecessor-version":[{"id":35619,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/3812\/revisions\/35619"}],"wp:attachment":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/media?parent=3812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/categories?post=3812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/tags?post=3812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}