{"id":140,"date":"2009-11-24T13:54:45","date_gmt":"2009-11-24T21:54:45","guid":{"rendered":"http:\/\/chocolatebythebay.com\/magazine\/?p=140"},"modified":"2022-10-20T14:17:14","modified_gmt":"2022-10-20T21:17:14","slug":"future-chocolate-market-s-korea","status":"publish","type":"post","link":"https:\/\/chocolatebythebay.com\/magazine\/outsidechocolate\/future-chocolate-market-s-korea\/","title":{"rendered":"Future chocolate market: S. Korea?"},"content":{"rendered":"<p>I had a great time in S. Korea in Oct. 2009, my first trip there, and I ate a\u00a0 lot of delicious food, but I couldn\u2019t find good artisan chocolate. I think this spells opportunity for our local chocolatiers looking to branch out.<\/p>\n<p>Here\u2019s my case: Koreans are foodies. They know all about which foods to eat for what ails ya. They are big on fresh, quality, organic ingredients. Many restaurants grow their own produce, and people want to know country of origin for a lot of foods.<\/p>\n<p>Coffee is a big trend there now, as it is in a lot of other Asian countries, I\u2019m told. It seems to me the next logical step is artisan chocolates.<\/p>\n<p>S. Korea has some unique advantages over other Asian countries as a chocolate market: It\u2019s not as hot and humid as countries to the south, it&#8217;s not as expensive as Japan, and it\u2019s very pro-business.<\/p>\n<p>I think if you promote your chocolate\u2019s health benefits, quality ingredients, countries of origin \u2014 and you make sure you provide the freshest possible product \u2014 S. Korea could\u00a0 be a profitable place for selling chocolate.<\/p>\n<p>And there\u2019d be chocolate for me to eat next time I\u2019m there!<\/p>\n<figure id=\"attachment_346\" aria-describedby=\"caption-attachment-346\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-346\" title=\"chocolatesign\" src=\"https:\/\/chocolatebythebay.com\/magazine\/wp-content\/uploads\/2009\/11\/chocolatesign.jpg\" alt=\"I saw this lighted billboard in a subway station in Seoul.\" width=\"400\" height=\"228\" srcset=\"https:\/\/chocolatebythebay.com\/magazine\/wp-content\/uploads\/2009\/11\/chocolatesign.jpg 400w, https:\/\/chocolatebythebay.com\/magazine\/wp-content\/uploads\/2009\/11\/chocolatesign-300x171.jpg 300w\" sizes=\"auto, (max-width: 400px) 85vw, 400px\" \/><figcaption id=\"caption-attachment-346\" class=\"wp-caption-text\">I saw this lighted billboard in a subway station in Seoul.<\/figcaption><\/figure>\n<p>This is the closest I got to high-end chocolates in Korea, but it\u2019s advertising condos, not chocolate. Rough translation: Most apartment complexes are as visually appealing as the plain chocolate bar, but if you buy one of our condos, you\u2019ll have a beautiful, unique place to live.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chocolatiers: If you&#8217;re looking for new markets, have you considered S. Korea?<\/p>\n","protected":false},"author":5,"featured_media":6746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21,13],"tags":[30,47,3,239,125,23,45,48],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chocolateroundtheworld","category-koreanchocolate","category-outsidechocolate","tag-artisan","tag-business","tag-chocolate","tag-coffee","tag-health","tag-korea","tag-organic","tag-sales"],"_links":{"self":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":1,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":35429,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/140\/revisions\/35429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/media\/6746"}],"wp:attachment":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}