{"id":1052,"date":"2023-04-03T13:47:47","date_gmt":"2023-04-03T20:47:47","guid":{"rendered":"http:\/\/chocolatebythebay.com\/magazine\/?p=1052"},"modified":"2024-06-07T12:54:49","modified_gmt":"2024-06-07T19:54:49","slug":"chocolate-heaven","status":"publish","type":"post","link":"https:\/\/chocolatebythebay.com\/magazine\/local-chocolate\/san-francisco-chocolate\/chocolate-heaven\/","title":{"rendered":"Chocolate heaven"},"content":{"rendered":"

2023 has been a sadder than usual year for me. In the first 3 months, I attended 3 funerals of loved ones. And two friends\u2019 dogs died during the same period \u2014 if you\u2019re like me and view pets as part of the family, you can understand that these losses have felt just as sad. Our unusually cold and wet winter just reinforced the sadness.<\/p>\n

The funerals helped with my grief. It might sound weird but I like funerals. I like spending time with others celebrating\/honoring\/remembering people who were important to me. I won\u2019t say funerals cheer me up but they do make me feel better. And for similar reasons I like to visit gravesites to pay my respects.<\/p>\n

Gravesites of chocolate pioneers<\/h2>\n
\"Ghirardelli
SFBA chocolate culture started with these 2 guys<\/figcaption><\/figure>\n

Living in SFBA there are some famous residents\u2019 gravesites to visit alongside our loved ones\u2019 including the 2 pioneers of SFBA chocolate: Domenico Ghirardelli and Etienne Guittard, who brought chocolate to SFBA in the 1800s and whose businesses still operate here today. While they were both chocolate makers, their companies are different and how they are buried has parallels to their businesses today.<\/p>\n

Most chocolate lovers know Ghirardelli chocolate \u2014 it\u2019s available in grocery stores, drug stores, department stores, and other places nationwide. And most of those people know Ghirardelli has San Francisco roots. The flagship complex<\/a> is a big tourist attraction in SF with 3 or 4 different areas for shopping including the \u201cGhirardelli Chocolate Experience.\u201d There are 6 more Ghirardelli shops and factory outlets in SFBA. Ghirardelli chocolate is easy to find.<\/p>\n

Guittard chocolate is less well known and harder to find. Usually you have to be in the business \u2014 lots of chocolatiers especially SFBA ones use it \u2014 or be more of a chocolate nerd to know it. It is available across the country but in way fewer locations and what\u2019s available is mostly their baking chocolate. If you want their bars or other products you have to order from their site or occasionally you can find them in specialty shops. And while their factory<\/a> is in SFBA there\u2019s no store attached and no factory tours. The chocolate aroma that hovers around the site is the only \u201cChocolate Experience\u201d available.<\/p>\n

So it goes with their gravesites. Ghirardelli\u2019s place of eternal rest is easy to find \u2014 it\u2019s a mausoleum on Millionaires Row in Oakland\u2019s Mountain View Cemetery. Guittard\u2019s final resting place is much harder to locate.<\/p>\n

In the spotlight<\/h2>\n

I had been meaning to visit Mountain View Cemetery and check out Ghirardelli\u2019s mausoleum for years but it took a pandemic to get me there. Cacaopod and I went to Mountain View Cemetery on the first day of the state-imposed COVID-19 quarantine in March 2020. Everything felt unreal and most places were closed including our gym so a cemetery seemed like a safe place to get some exercise while avoiding a contagion.<\/p>\n

Turned out a lot of other people thought like us with many in workout gear and some dog walkers in the mix. We were all steering a wide berth around each other as we navigated the new protocols of physical space so it felt okay even if it was more crowded than I expected.<\/p>\n

And the cemetery is a pretty place for a walk. Millionaires Row is about midway up a hill so you will get a little hike in to reach it. (You can cheat and drive up too.)<\/p>\n

You can\u2019t miss it \u2014 amid the graves and monuments scattered around Mountain View Cemetery there\u2019s a row of \u201chouses\u201d on the hillside. Ghirardelli\u2019s mausoleum is in the middle of the row.<\/p>\n

\"Ghirardelli
Ghirardelli mausoleum in Mountain View Cemetery<\/figcaption><\/figure>\n

The mausoleum is pretty big, covered with white marble and topped with a weeping woman statue. No chocolate imagery, but the name \u201cGhirardelli\u201d appears above the door. Above that is a Masonic symbol which is part of the story<\/a> of why the mausoleum is where it is.<\/p>\n

It seems that Domenico quit being a Catholic after his granddaughter was refused last rites by a priest because maybe the Ghirardellis were behind on their tithing. So Domenico quit the church, forbade his family from attending services, built this new mausoleum, AND stole his family members\u2019 bodies from neighboring St. Mary Catholic Cemetery and had them reinterred here. On top of all that, the Catholic Church opposes Freemasonry so having that symbol front and center on the mausoleum was a clear dis to the Church.<\/p>\n

The whole thing is a little extra and fits with the you-can\u2019t-overlook-Ghirardelli-chocolate culture. So don\u2019t miss this spot either. Along with the chocolate connection and the crazy story, the view from the mausoleum is very nice looking down over the cemetery with the East Bay hills visible in the distance.<\/p>\n

\"Ghirardellis
Ghirardelli\u2019s view from the crypt<\/figcaption><\/figure>\n

On the quiet side<\/h2>\n

Etienne Guittard\u2019s situation is a totally different story. No drama, no mausoleum. The only commonalities between Ghirardelli and him seem to be chocolate and Masonic symbols at their burials sites. But I can\u2019t find any scuttlebutt about Guittard.<\/p>\n

In fact I couldn\u2019t even find his grave, so I can\u2019t confess to any definitive knowledge of his final resting place. Or if the Masonic symbol on his tombstone was another FU to the Catholic Church or something more benign. I do know he\u00a0is buried at Woodlawn Memorial Park in Colma. And I have a pic of his tombstone from FindAGrave.com<\/a>:<\/p>\n

\"Etienne
Etienne Guittard\u2019s understated tombstone<\/figcaption><\/figure>\n

While attending a funeral service nearby Cacaopod and I tried to find the spot to pay our respects and take a picture but the cemetery\u2019s office was closed that day and even with the photo and coordinates we couldn\u2019t find it. Cemeteries have named streets, even neighborhoods, now if they could just put little house numbers on the graves we would be in business.<\/p>\n

I do know that Guittard was originally buried in SF in their Masonic Cemetery near Golden Gate Park for a hot minute. He passed away in 1899 and 2 years later the remains at the Masonic Cemetery were moved to Woodlawn. Most cemeteries in SF were relocated to Colma around that time because SF needed the room for the living. In the case of the Masonic Cemetery location, it is now the University of San Francisco.<\/p>\n

After moving all the cemeteries out of SF to Colma, Colma became the place to rest in peace for San Franciscans to this day. It was just a matter of time before I got to know Colma.<\/p>\n

Colma is an interesting place if you aren\u2019t bothered by ghosts \u2014 lots of cemeteries (and car dealerships for some reason). Local celebrities buried in Colma include William Randolph Hearst, Levi Strauss, Emperor Norton, Lillie Hitchcock Coit, and for some reason Wyatt Earp who I didn\u2019t know had an SF connection. It\u2019s no P\u00e8re-Lachaise<\/a>, but you could make a day of it visiting famous people\u2019s gravesites. Maybe go Victorian and bring a picnic lunch along.<\/p>\n

One of the things I like about Colma is that almost all of the cemeteries are next to each other. There\u2019s even a bus line that goes from the Colma BART station along the street \u2014 very convenient for transit-first people.\u00a0So even though I was unable to find Guittard\u2019s resting place this time, I can try again.<\/p>\n

Family & eternal neighbors<\/h2>\n
\"Guittard
Guittard family plot<\/figcaption><\/figure>\n

Bonus! Guittard\u2019s son and grandson who inherited the business and ran the company in turn are buried a little further down the road at\u00a0Holy Cross Catholic Cemetery.<\/p>\n

Etienne\u2019s son,\u00a0Horace C. Guittard, and grandson, Horace A. Guittard, are buried in a family plot along with Horace C.\u2019s wife, Horace A.\u2019s sibling, and other family members. I haven\u2019t visited this cemetery yet but I have a reference photo (again I thank FindAGrave for the pic). Another future adventure for the list.<\/p>\n

Like with Etienne, I don\u2019t know much about his son Horace C. beyond his taking over the presidency of Guittard Chocolate from his father. But I do have one story about the grandson, no grave robbing but maybe a secret society connection.<\/p>\n

Quasi-local See\u2019s Candies uses Guittard Chocolate in their treats and has since the 1950\u2019s. (While See\u2019s has a factory here it originated in LA so it\u2019s not a native SFBA chocolate company.) The reason See\u2019s uses Guittard is grandson Horace A. was classmates (and maybe frat brothers?) at Stanford University with Laurance See, the son of See\u2019s founder Charles See. When Horace A. and Laurance took over their family businesses they made a partnership of Guittard’s supplying the couverture that See\u2019s uses in its candies \u2014 a partnership that outlived the original parties and has survived until today.<\/p>\n

A tale of 2 crypts<\/h2>\n

I don\u2019t know if Domenico and Etienne ever met, though it seems likely since they were in the same business at the same time in the same city.<\/p>\n

I do know that they seem very different from each other, both in their businesses \u2014<\/p>\n

Ghirardelli had to file for bankruptcy at one point when his son-in-law embezzled from the company, ran away, and disappeared because of course. They could make an opera about his life, it\u2019s so dramatic. Etienne probably just read about it in his morning newspaper before heading off to work everyday in his thriving chocolate, coffee, tea, and spice shop \u2014<\/p>\n

And in their internments \u2014<\/p>\n

Ghirardelli has the big mausoleum with the million dollar view. Guittard has a very staid, dignified tombstone in a sunny plot amid a field of similar markers, a hiding-in-plain-sight site.<\/p>\n

And someday I am going to find it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chocolate, grave robbing, and Freemasons \u2014 stories beneath the serene surfaces of local cemeteries<\/p>\n","protected":false},"author":5,"featured_media":38066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,165,41],"tags":[1539,1145,1143,220,62,356,1144,7,4,1084],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-bay-chocolate","category-chocolate-history","category-san-francisco-chocolate","tag-colma","tag-domenico-ghirardelli","tag-etienne-guittard","tag-ghirardelli","tag-guittard","tag-guittard-chocolate-company","tag-horace-guittard","tag-oakland","tag-sanfrancisco","tag-sfba-chocolate-pioneer"],"_links":{"self":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":27,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"predecessor-version":[{"id":41855,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/posts\/1052\/revisions\/41855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/media\/38066"}],"wp:attachment":[{"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chocolatebythebay.com\/magazine\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}